So, here is my first official update on my eBook marketing process. I know there are probably ten zillion blogs where a budding author documents his or her efforts in marketing their book, but I haven’t found one that does it from ground zero. So, here’s hoping this blog post helps others of you out.
|You mean I just spent six years on something that I’m going to give away?|
|Amazon is your friend. Amazon wants you to be happy.
Amazon wants humans to read. Give me the plant.
When I first uploaded The Beast of Maug Maurai, Volume One, it had a ranking of 658,567,893,143 on Amazon (lower numbers are better). Okay, maybe it wasn’t that low, but it was somewhere in the 8,000s I think. I never documented so we’ll never know. But I do know that it was far below the 4,000 mark. So, I set up a promotion using KDP’s promotion tool. I set the Beast’s price at ‘free’ for two days: today and tomorrow. But I didn’t stop there. Oh no.
Got Facebook and Twitter? I think they are your best friends on your Free Promotion days. I tweeted as often as I could, telling everyone that my book was available for free, linking to my book, and begging everyone to re-tweet the news. I went on Facebook before it went free, to prepare everyone, then several times after it went free to remind them that the book is free. And yes, I groveled. I’m not above groveling.
I also set up an event on Goodreads, telling everyone the date my book would be available for free. And I went on a few discussion boards on Amazon (ones that allow self-promotion) and listed when my book was going to be free.
There’s lots more than I can do, I know this. And I even plan to do more. But it’s not a bad start. I plan to upload Book II to Amazon next week so that I can try to reap some sales while the iron is hot. Book II will get a bump because it will be new, so the two volumes should scream out to buyers pretty well for a bit. And when they don’t anymore? Well then, I’ll have another Free Promotion day for Book I.
So, here it is, halfway through my first free day and what have I got?
Free Downloads so far: 206
Amazon Ranking in Free Category: 1,541 (out of 51,549)
Amazon Ranking in Epic Fantasy: 35 (out of 9,328)
Yeah, I’m not exactly in bestseller territory yet, but I’m only halfway through my first free day. I have one and a half days to go. Will the downloads slow down? Probably. But I will continue to market and shout out about my books, and, most importantly, I will continue to write. That’s the they key, the more books you have, the more they play off one another and the more your sales go up. At least that’s what I’ve heard. I’ll keep you guys updated as my journey continues.
Holy crap! While I was sitting here writing this blog, the numbers changed. New numbers:
Free Downloads so far: 215
Amazon Ranking in Free Category: 908 (out of 51,549)
Amazon Ranking in Epic Fantasy: 19! (out of 9,328)
Woohoo!! YAY! *Backflip* Woot!
ahem… I mean… those are positive numbers. I am encouraged.