05/3/14
KnightsOfCalas

The “Knights of Calas” Street Team is Born

Hi everyone. The publication date for Emaculum is drawing near, and I really want to make a splash with the release. I have lots of promotional events planned and some minor advertising budgeted, but I’d like to ask for some help from you, my readers. Some of you on my newsletter list may have read about my fledgling street team. If you haven’t, let me explain.

A street team is group of readers who swear, on a hard-bound copy of The Fellowship of the Ring (or a hard-cover of Sharpe’s Rifles, Game of Thrones, or Dune), to help promote an author’s work. In return, the author provides all sorts of nifty swag (signed copies of books, free e-books, posters, bookmarks, visits to book clubs or writers’ groups, help promoting your own work, help writing your paper for English Literature 101, and lots of other benefits that you will hear about through our group page).

So, in my street team, The Knights of Calas, I’m envisioning a Fight-Club type organization. We will be everywhere, spreading the word about my works, helping each other out, beating the crap out of each other in a basement somewhere, blowing up buildings that house credit card records, making soap out of human fat. I’m still working out the details. Some of that might not be possible. But the first rule of Calas club will certainly be, “You talk about Calas Club.” And the second rule of Calas club will be, “Don’t joke with a cop when you are pulled over for doing twice the speed limit. They don’t like that. At all.” Wait. That might just be my own personal rule. Anyway, I’ve babbled enough. Here’s the root of it:

Do you want to get swag, help me become a world-famous author, earn my undying loyalty, and did I mention the swag? All you have to do is  review my works early, help me spread the word about my books through social media and other channels, and basically be the far reaching tendrils of the the Calas-World-Domination scheme. Are you in? Are you in?

Good. Fill out the form below and I will add you to the super-secret, Knights of Calas Facebook group to await further instructions.

I will only be accepting a few members at the moment, so apologies if the list fills up. To those who make it in, you will receive a free e-book copy of Emaculum when it comes out, and the first five members will receive signed copies of either The Scourge or The Scourge: Nostrum.

Thanks again for all your support! I look forward to fighting each and every one of you.

Roberto